Awarding a project that is successfully trialling or implementing energy flexibility in the domestic consumer market. This could include tariff innovation, engagement in demand response, flexing low-carbon heat, automating assets, or any initiative that creates clear benefits for customers, the wider energy system, and blazes a trail for further projects to come. This category is open to any organisation which has a product, service or project improving domestic flexibility. The initiative should be underway during the period January 2025 and March 2026.